ネット広告の動向

株式会社ジーニー、新型マーケティングオートメーション「MAJIN(マジン)」の提供開始

http://k.d.combzmail.jp/t/91pt/f0d26nt0kqrni5tavvgbl

 

国内最大級の導入実績を保有するスマートフォン向けプッシュ通知サービス「Fello」を元に開発した、新型マーケティングオートメーションプラットフォーム。アプリからの集客から販売促進までのデータを一気通貫で分析し、データドリブンのマーケティングを実現するそうです。

 

 

KANADE DSPがスマートフォン向けネイティブ広告枠への配信を強化

http://k.d.combzmail.jp/t/91pt/f0d27nt0kqrni5tavvIAq

 

京セラコミュニケーションシステム株式会社は、広告配信サービス「KANADE DSP」のスマートフォン向けネイティブ広告配信の強化を目的に、「DoubleClick Ad Exchange」、「CA ProFit-X」、「Geniee SSP」におけるインフィード型広告枠を拡充。EC・金融・美容 / エステなどのキャンペーンで広告効果の向上。

 

 

AdRoll白書 「State of the Industry ~プログラマティックマーケティングの現状(日本編)」

http://k.d.combzmail.jp/t/91pt/f0d28nt0kqrni5tavvArP

 

日本のマーケターが最も大きな割合のマーケティング予算を配分しているのは新規顧客獲得施策。リターゲティング、ソーシャルメディアでのプログラマティックバイイングの普及は拡大傾向、マーケティングを事業成長に繋げるアトリビューション分析面では遅れが見られるとのこと。

 

 

アクセス解析と外部調査モニターの属性データを連携するAgile Audience Analytics」提供開始

http://k.d.combzmail.jp/t/91pt/f0d29nt0kqrni5tavvfXL

 

外部調査モニターの属性データを任意のサイト解析ツールやDMP(データ・マネジメント・プラットフォーム)にリアルタイムで紐づけできるため、広告戦略の立案段階で設定したターゲットへの到達度をタイムリーに把握でき、広告運用のPDCAの高速化が可能になるそうです。

 

 

インバウンドおよび越境EC向け広告マーケティングサービス 「AsiAD(アジアド) byGMO」提供開始

http://k.d.combzmail.jp/t/91pt/f0d2ant0kqrni5tavvecY

 

アジアからのインバウンド需要を狙う店舗・サービス運営者はもちろん、越境ECによる販路・売上拡大を目指す日本企業は、「AsiAD byGMO」を利用することで、SNSや検索サイトを含む現地メディアへの多言語広告クリエイティブの制作から出稿、運用、レポート分析までを一貫して行うことができ、効率的にプロモーション効果の最大化が図れるようです。

 

 

テレビCMが届きにくい層へWeb動画広告ターゲティングを可能にする「LowTV Focus(ローテレフォーカス)」の配信先を強化

http://k.d.combzmail.jp/t/91pt/f0d2bnt0kqrni5tavvJkc

 

今年3月に提供開始した「LowTV Focus(ローテレフォーカス)」の配信先が「YouTube」「Ameba」中心から、新たに「Facebook」「Twitter」「Instagram」「niconico」への配信が可能となりました。

 

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